About
Matheus Haddad
I am an entrepreneur and co-founder of technology, consulting and education companies. I started with Webgoal, one of the first agile software development companies in Brazil, which is now a business holding company. Granatum, Ateliê de Software, Orgganica and Escola Lumiar Poços de Caldas came next.
My first training is technical: I hold a bachelor's degree in Computer Science and a master's in Artificial Intelligence. I later did an MBA in Business Management. Combining that foundation with the experience of building and running companies led me to study autonomy, collaboration and transparency inside organizational structures.
Since 2008, I have built and managed companies on the same bet: more transparent, autonomous and people-centered organizations deliver better results. Agility has been at the center of that path from the start, and it is one of the areas where I have the most experience. Out of that practice came Feedback Canvas, a visual tool for building a feedback culture in teams, adopted by hundreds of teams and turned into a book published in 2025.
Innovative education is also part of this journey. The school I co-founded follows the Lumiar Methodology, which proposes an education based on relevance and on developing competencies. In the age of AI, as technical knowledge becomes ever more accessible, I believe that developing people who can decide, collaborate and keep learning matters even more.
I am also a guest professor in graduate and MBA programs, where I talk about digital entrepreneurship, organizational design and new approaches to management. That same content reaches the talks I give at events in Brazil and abroad and the articles I write on management, leadership, AI and software development.
Today my work focuses on AI adoption in organizations and on new approaches to management. I have been studying and practicing the orchestration of AI agents in the software development process. More recently, I also created the concept of Cognitive Coherence and the P-O Fit Diagnostic, which assess how well the way people think, decide and act fits the way the organization works.
Journey
- 2008
Co-founded Webgoal
A holding company that invests in technology and education businesses, managed on the basis of transparency, autonomy and responsibility.
- 2009
Co-founded Granatum
Financial management software with real-time cash flow, budget planning and reporting for companies of every size.
- 2011
Co-founded Ateliê de Software
Premium software development for startups and large companies, a Brazilian pioneer in agile methods and user-centered design.
- 2012
MPE Brasil Award, by Sebrae
Winner of the "Innovation best practices" and "IT services" categories in the São Paulo state round, and a finalist in the national round.
- 2017
Co-founded Orgganica
A consultancy in agile transformation and organizational innovation, offering courses, workshops, consulting and mentoring to companies and leaders.
- 2018
Co-founded Escola Lumiar Poços de Caldas
A K-12 school that follows the Lumiar Methodology, based on competency development and recognized by UNESCO, Stanford University and Microsoft as one of the 12 most innovative in the world.
- 2024
Modern Work Award for Ateliê de Software
Ateliê de Software receives the Modern Work Award, an international recognition of modern work practices and organizational transformation.
- 2025
Published the book Feedback Canvas
A method and tool to build a feedback culture in organizations, already adopted by hundreds of teams.
- 2026
Cognitive Coherence and the P-O Fit Diagnostic
A concept and a diagnostic to assess whether the way people think, decide and act fits the way the organization works.
Read the article - 2026
AI agents at Ateliê de Software
Orchestration of AI agents in Ateliê de Software's software development process.
Education
- 2000–2003
Bachelor's in Computer Science
UNIFENAS
- 2004–2005
Graduate specialization in Web Systems Analysis
FASP
- 2007–2010
Master's in Artificial Intelligence
Centro Universitário FEI
- 2011–2013
MBA in Business Management
Fundação Getúlio Vargas (FGV)
Principles
Autonomy and responsibility
Whoever has the context decides, and answers for the decision.
Continuous learning
A company improves as fast as it can review what it does, and the same goes for the people who lead it.
Real impact on processes and people
A change only counts when it shows up in how people decide and work together.
Transparency and feedback
Open information and frank, frequent conversations, instead of annual reviews and backroom decisions.